Dave's Christmas Store: A Christmas Brand Story
Christmas Central's website had existed for approximately 2 years with few updates, which was not good for search engine optimization. The site design was stale; the content needed to be refreshed; they needed to improve search engine optimization; and most importantly, they needed to make their products more visible to more customers.
The focus for Christmas Central was to create a more visible web presence by ranking higher in search engine results for their Christmas products.
Fission web experts analyzed Christmas Central's existing site to target areas that needed improvement including content and a website redesign to make them more visible.
Search engine optimization analysis was provided to target all problem areas and determine keyword density for major landing pages so Christmas Central's brand awareness and online visibility could be improved.
Fission's search engine optimization experts generated reports to target weak content areas on Christmas Central's site. Christmas Central's web content was massaged until keyword density was balanced to allow for increased visibility on the web.
Fission's work resulted in increased visibility for Christmas Central in time for the Christmas 2008 season. Christmas Central ranked in the top 15 search engine results for over 10 keywords and phrases targeted in their basic SEO campaign including a first page spot for the key phrase "artificial Christmas trees."
Most importantly, Christmas Central is found by more customers across the country who search for Christmas products in a highly competitive market because of the Fission Web System's powerful SEO tools.
The Fission Web System provides Christmas Central with the framework for creating a powerful website with unlimited growth potential. As their business flourishes, Christmas Central's site can evolve with custom add-ons and dynamic components to keep up with consumer demand.